Modeling
Agencies
As the modeling industry
shifts into becoming something a little bit less creative and
a lot more corporate, the stunning success of Paul Rowland's Supreme
is a testament to the power of his vision. Importantly, that success
is not only aesthetic, it is also financial and that proves there
is still a vast market for difference in fashion. Rowland's imaging
might sometimes be peculiar. It may not be so necessarily classic
and it is not comfortably bourgeois, but for fashion to be interesting,
then it needs a vision that is instinctive to the cultural moment
at hand. The feeling of NY in the Zeros is encapsulated here at
Supreme and that is a vital achievement.
There are clients like Marc Jacobs or Prada or Balenciaga that
essentially define the model look for their respective market
and that is to be expected, but it is Supreme alone among all
the NY agencies that has a branded look and taste-point for all
its models. From graphic design, to office decor, to staffing,
to show packaging, Supreme stands for something: something cool,
something directional, something personal and something that is
about an emotional response to the idea of beauty which ultimately
is what fashion should be about. Otherwise we would all be living
in a catalogue universe. The girl that gets handpicked for Supreme
should consider herself rare, unusual and very very privileged.
“You've got to love this business. You have to be able
to take rejection.” Jessica Biel Search modeling
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